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A Brisbane pizza startup. Our early days. Work that made it to the walls of a shop in Australia and never came down.
Aroma the Kitchen came to Indiibot in the early days — when the studio was still finding its feet, still proving what it could do. The brief was straightforward: a pizza startup in Brisbane needed graphics. Banners for digital, posters for the physical shop. Work that had to feel warm, appetising, and unmistakably local to an Australian audience.
What made this project matter was not the scale. It was the geography. Indiibot was a young design studio operating out of Surat, India, and this work was going onto the walls of a restaurant in Brisbane, Australia. That distance, crossed through craft, meant something. It still does.
The shop still displays these posters. That is the only review a design needs.
The banners were built for Aroma's digital presence — social media and promotional use. Each one had to communicate freshness, quality, and the warmth of a neighbourhood kitchen in a single frame. Food photography paired with bold, clean typography that did not need to shout to be heard.
The shop posters were the physical face of Aroma the Kitchen inside their Brisbane location. Where digital banners get scrolled past in seconds, a wall poster earns extended attention from every customer who walks through the door. The design had to hold up at large format, look sharp under restaurant lighting, and feel like it belonged in that space — not like something templated and printed.
Aroma the Kitchen continues to use these posters in their Brisbane shop. In a world where design gets replaced with every new campaign, that kind of longevity is not common. It means the work was right the first time — right for the space, right for the brand, right for the customer walking through the door every day.
This was an early project. But it is proof that Indiibot's standard was never entry-level, even at the start.
A focused graphics project — no brand overhaul, no strategy layer. Just well-crafted design made specifically for an Australian food business that needed to look and feel right, in both digital and physical spaces.
