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Product Photography Surat
Product & Jewellery Photography · Shot In House · Surat, India
ONLINE, THE PHOTO
IS THE PRODUCT.
Indiibot shoots product, jewellery, model and catalogue photography in Surat, India. Studio, macro and lifestyle, directed by the same team that builds the brand, so the images say what the brand is meant to say. Retouching included, not quoted separately.
The Problem
GREAT PRODUCT.
PHONE PHOTOS.
A customer online cannot pick the product up, feel the weight of it, or turn it in the light. Every judgement they make comes from the photograph. That makes the photograph the product, whatever is actually in the box.
This is why so many well made Indian products are stuck competing on price. The manufacturing is excellent and the images look like they were taken on a phone against a bedsheet at 9pm. The buyer never learns the difference.
Lighting, surface, shadow quality and consistency across a full catalogue are what tell a customer this is worth the price, before they read a single word.
01
Faceted surfaces are hard
Diamonds and polished metal either blow out to white or go dead flat. Getting fire in a stone without losing the setting takes controlled light, not a bigger softbox.
02
A catalogue must match itself
Fifty products shot across five sessions with drifting light looks like a folder of photos. One setup and one grade makes it look like a brand.
03
The shoot should know the brand
We build the identity and shoot the product with the same team, so the photographs carry the positioning instead of contradicting it.
04
Shot for where it will be used
We also build the website and run the ads, so frames are composed knowing the crop each channel will demand later.